Automated intelligence for Amazon's Featured Offer. Real-time repricing, account health monitoring, and Buy Box analytics — built to outperform every tool on the market.
Amazon's November 2025 algorithm update fundamentally changed how the Featured Offer is awarded. Fulfillment method is no longer king — delivery speed, pricing intelligence, and account health now share equal weight. Most tools haven't caught up.
FBA no longer guarantees the Buy Box. FBM sellers with fast delivery now compete on equal footing. SFP has the highest potential.
You don't need the lowest price. Amazon evaluates landed price within a tolerance band — making smart repricing more important than aggressive repricing.
Delivery speed now accounts for 25-30% of algorithm weight, up from ~15%. This creates new openings for sellers with regional fulfillment.
Every major repricing tool has significant gaps — in speed, intelligence, or pricing fairness.
| Tool | Price | Speed | Best Feature | Biggest Weakness |
|---|---|---|---|---|
| Aura | $27-397/mo | 2 min | Low margin erosion (2.1%) | AI slot caps, FBM bugs |
| BQool | $25-300/mo | 8.5 min | $25/mo entry, 8 AI strategies | Price tanking (#1 complaint) |
| Repricer.com | $199-599/mo | 90 sec | Net Margin auto-fee floors | Overpriced, reliability issues |
| Seller Snap | $250-800/mo | 25 min+ | Game theory (low competition) | Speed, no sales data in AI |
| Feedvisor | $100-1500+/mo | Slow | ProductSphere (private label) | Enterprise pricing, fees eat margin |
Every minute of latency is revenue lost. Current best-in-class is 90 seconds. We're targeting sub-30.
"The slower repricer quietly killed volume even though margins looked fine on paper."
Each principle is traced directly to competitor evidence and seller pain points.
SQS notification to SP-API price update in under 30 seconds. No slot limits on speed. 3x faster than current best.
Every listing gets AI repricing. No tier-gated AI slots, no SKU bolt-ons, no revenue caps. Scale pricing by usage, not features.
Optimize for the highest Buy Box-winning price, never the lowest. Circuit breaker pauses if price drops >5%/hour.
Auto-pull Amazon referral, FBA, and closing fees via SP-API. Seller inputs COGS once — system calculates floor automatically.
Three distinct strategies for FBA, FBM, and SFP with different tolerance bands, fee structures, and delivery speed factoring.
Order velocity feeds directly into pricing. High demand accepts lower margin. Low demand protects margin. Stockout risk raises price.
Continuous account health checks. ODR, LSR, cancel rate, tracking rate. Alerts before thresholds breach. Daily audit digest.
Real-time Featured Offer % per ASIN. Win rate, revenue impact, time in Buy Box, competitor analysis, trend lines.
FOEP-based repricing with demand awareness, fulfillment-specific strategy, n-player competition handling, and full audit trail.
Pricing, Fees, Orders, Reports, Catalog, Seller Metrics
ANY_OFFER_CHANGED, PRICING_HEALTH real-time events
Slack webhooks for warnings, SES email for critical + digests
SP-API integration, health monitor with alert thresholds, Buy Box KPI tracking with Featured Offer % per ASIN.
SQS notification subscriptions, competitor behavior profiling over 2-4 weeks, demand estimation, COGS import, ASIN classification.
FOEP-based repricing with all strategies, demand-aware adjustments, guardrails, paper-trade validation, full audit trail.
A/B testing strategies, geographic Buy Box, condition-specific repricing, Walmart expansion roadmap.
Every price change is logged in paper-trade mode before going live. Full audit trail with reasoning for every decision. One week of validation before any real price is changed.
| Capability | Industry Best | Our Target |
|---|---|---|
| Repricing Speed | 90 sec (Repricer.com) | < 30 seconds |
| Margin Erosion | 2.1% (Aura) | < 2.1% |
| AI Listing Caps | 50-10K by tier (all tools) | Unlimited |
| Auto Fee Floors | Premium-only ($399+) (Repricer.com) | All plans, auto SP-API |
| Demand Awareness | Partial at $1,500+/mo (Feedvisor) | Core feature, all plans |
| FBM Strategy | Buggy / afterthought (Aura, BQool) | First-class, 3 distinct modes |
| Condition Repricing | New only (all tools) | All conditions, tolerance bands |
Enterprise intelligence. Mid-market pricing. Zero compromises. Built on 30 days of competitive research across 5 tools, Reddit, X, and the Amazon seller community.